Writing
All postsEssays on analytics and AI, and notes from the conferences I go to.
28 Mar 2026, Silicon Valley
Startup Grind 2026: Two Days That Shifted How I Think About Building in the AI Era
13 Dec 2025, Zurich
Key takeaways from Debug'Em All Meetup
25 Nov 2025, Zurich
MeasureCamp Zurich 2025: from measurement to real activation
20 Mar 2025, London
Insights on Tealium Digital Velocity 2025
What I'm building
All projectsRusso Technologies is my product lab: AI products built with the measurement discipline of a decade in analytics.
In productionAskVio
The intent layer for your website. It answers every visitor question from your own content, captures what they couldn't find, and ranks the fix in a weekly brief, with proof in your own GA4.
Ten years inside analytics teams
Measurement, tracking and experimentation at scale. I still take on a few advisory and fractional roles.
7M+
loyalty members for AURA, launched from zero at Alshaya
21
markets on one Tealium and Adobe setup at Vodafone
20+
brand lift studies directed at TikTok
Fiction, as Lewis Russell
I also write science fiction.
Lewis Russell is my pen name. Luigi is the scientific one; Lewis goes after the human and classical side of things, imagining different futures and the people who live through them.
Il Dominio del Cielo: Clotho was published by Linee Infinite in 2019, the first volume of the Mitos saga. The second, Lachesis, is in progress.
Building something, or hiring for analytics?
I reply within two business days.