About Luigi
Biography
I’m an analytics and marketing technology leader with a builder mindset.
I'm based in Zurich and work globally across Milan and Dubai. With more than a decade in digital analytics, tag management, and experimentation, I've led teams and implementations in fast-moving environments including social, telecom, retail, and travel/e-commerce.
I combine strategy with hands-on delivery: setting measurement frameworks, governing GTM/Tealium containers, rolling out GA4 and Adobe Analytics, and building AI-powered products. I studied Computer Science and Engineering (BSc and MSc) at Politecnico di Milano and write science fiction on the side.
I thrive when helping teams trust their data and shipping experiments that actually move business metrics. Recent roles include work with TikTok, large telecom operators, and leading retailers.
Locations I operate from
- • Zurich — current base and analytics leadership hub
- • Milan — academic roots and recurring collaborations
- • Dubai — growth-market experience in retail and TikTok measurement
Credentials
- • MSc & BSc Computer Science & Engineering, Politecnico di Milano
- • 10+ years in analytics, marketing technology, and experimentation
- • Expertise: GTM, GA4, Adobe Analytics, Tealium, Adobe Target, Power BI
Professional timeline
A snapshot of the roles and impact that shaped my analytics leadership journey.
Data Collection Lead
Zurich, Switzerland
- • Lead a 5-person delivery team implementing agile GTM tracking and resolving 20+ data quality issues.
- • Optimized OneTrust consent management to meet Swiss compliance while preserving UX.
- • Partner with data engineering and digital sales on BigQuery integrations and real-time reporting.
Senior Measurement Partner
Dubai, UAE (TikTok)
- • Directed 20+ Brand Lift and Brandformance studies across full-funnel measurement.
- • Supported 10+ enterprise clients with creative effectiveness analysis and meta studies.
- • Managed data science partners to deliver 5V creative diagnostics and sales enablement.
Senior Manager Online Analytics — Loyalty & Retail
Dubai, UAE (Alshaya Group)
- • Launched the AURA loyalty program from 0 to 7M+ users with 50+ segmentation use cases.
- • Defined 60+ analytics requirements and led implementations across external dev teams.
- • Built 28+ Algonomy and Power BI dashboards and reported digital performance to C-level leaders.
Digital Analytics Manager — Senior Consultant
London, UK & Milan, Italy (Vodafone UK/Group)
- • Scaled Tealium IQ governance and Adobe Analytics/Target implementations across 21 markets.
- • Integrated Adobe and Tealium SDKs into Vodafone apps with 100+ data layer variables.
- • Rolled out OneTrust consent management and 20+ Medallia NPS survey programs.
Web Analyst — JS Developer (BI Area)
Chiasso, Switzerland (lastminute.com)
- • Implemented analytics pixels for 8 brands across 27 markets and built GTM/GA utilities.
- • Created BigQuery analysis and R alerting frameworks to improve data reliability.
- • Owned data governance tool evaluation and represented the core Web Analytics team.
Approach
I blend strategist, technologist, and indie product builder mindsets.
Strategy + governance
I design measurement plans, taxonomies, and governance to keep tracking reliable as products scale.
Hands-on implementation
I deploy GTM/Tealium setups, debugging, server-side tagging, and analytics migrations without hand-offs.
Product shipping
I build AI-first tools (RAG assistants, copilots, data products) with user-centric experimentation.