What I help with
Measurement and governance
- Analytics taxonomies and measurement plans
- GA4, Adobe Analytics and Tealium roll-outs
- Tracking QA and observability
Experimentation and CRO
- Testing strategy and process
- Adobe Target and Optimizely implementation
- Data stories for growth teams
AI product lab
- RAG assistants for operations and analytics
- Agentic workflows
- Full-stack prototypes, instrumented from day one
Ways to work together
Start small with a diagnostic, or embed me with your team.
2-3 weeks
Analytics and MarTech audit
I review tracking, containers, governance and experimentation readiness, then deliver prioritised fixes and a roadmap.
2-4 days a week
Fractional leadership
Hands-on leadership for your analytics squad: I guide the team while shipping implementations and experiments.
Per sprint
Product lab sprints
Rapid prototyping of AI tools or analytics dashboards. I handle design, build and instrumentation.
1-2 days
Workshops and training
Enable your team on GTM and Tealium governance, GA4 best practice and experimentation playbooks.
I also build my own AI products. See the lab →
Tell me about your analytics challenge.
I reply within two business days.