Consulting
Your analytics, CDP, and experimentation partner
Work directly with me for targeted engagements or longer-term advisory. I stay hands-on from design to delivery.
Measurement & governance
- •I architect analytics taxonomies
- •I roll out GA4 / Adobe / Tealium
- •I own tracking QA and observability
Experimentation & CRO
- •I craft testing strategy & process
- •I implement Adobe Target & Optimizely
- •I translate data stories for growth teams
AI product lab
- •I build RAG assistants for ops & analytics
- •I design agentic workflows
- •I ship full-stack prototypes on Vercel
Engagement models
Start small with a diagnostic or embed me with your team.
Analytics & MarTech audit
Spend 2–3 weeks with me reviewing tracking, containers, governance, and experimentation readiness. I deliver prioritized fixes and a roadmap.
Fractional leadership
Get hands-on leadership for 2–4 days per week. I guide analytics squads while shipping implementations and experiments.
Product lab sprints
Join me for rapid prototyping of AI-driven tools or analytics dashboards; I handle design, build, and instrumentation.
Workshops & training
Invite me to enable your team on GTM/Tealium governance, GA4 best practices, and experimentation playbooks.