Hi, I'm Luigi Russo.
I love to analyse people needs.
Spot business opportunities.
Engineer
complex software.
I turn messy tracking into trustworthy analytics and ship AI-first products that teams actually use. Zurich-based with roots in Milan and Dubai, I blend GTM, GA4, Adobe Analytics, Tealium, and experimentation with hands-on engineering to get ideas into production.
Key tools
GTM · GA4 · Tealium · Adobe Analytics · Adobe Target · Power BI · OpenAI
Focus areas
Tracking quality · CDP · CRO · Experimentation · AI for marketing
“I help teams trust their data, measure what matters, and build AI products that ship. From tracking foundations to full-stack product experiments, I bridge strategy with hands-on delivery.”
Consulting
I design analytics, experimentation, and data activation that work
When you bring me in, I roll up my sleeves—fixing tracking foundations, sharpening measurement strategy, and building AI-enabled journeys that teams can trust.
Analytics foundations
- •I govern GTM & Tealium at scale
- •I roll out GA4 & Adobe Analytics
- •I run tracking quality audits
Experimentation & CRO
- •I build testing roadmaps
- •I set up Adobe Target / Optimizely
- •I anchor measurement for growth teams
AI & product labs
- •I craft RAG and agentic assistants
- •I ship data products with OpenAI
- •I deliver full-stack prototypes
Russo Technologies Lab
AI products and experiments
These are the products and experiments I’m building hands-on, applying analytics rigor to every AI experience.
Active — MVP
Cast
A personal wealth forecasting tool to simulate future net worth under different scenarios, assumptions, and life choices.
Live — Production
ExamBot
An AI-powered platform that generates, corrects, and explains exams automatically, helping students study smarter and educators save time.
Active — MVP
AskVio
An embeddable AI-powered search assistant that lets users query websites and documents conversationally, with accurate, source-grounded answers.
Active — In Development
Wingman
An AI-driven dating app focused on deep compatibility and intentional introductions, removing swiping and superficial matching dynamics.
Analytics Notes
Latest thinking
Fresh notes I’m writing on measurement strategy, implementation patterns, and AI in marketing analytics.