I am deeply passionate about understanding users to optimize their digital experiences. To achieve this, I am skilled in techniques of segmentation and targeting
Tealium IQ technical
Tealium IQ Advanced
Tealium IQ Basic
AudienceStream Basic
Advanced Google Analytics
Oracle CX Responsys Explorer
Throughout my professional journey, I have had the privilege of collaborating with large-scale, multinational corporations spanning four diverse countries. This experience has provided me with a rich understanding of global business practices and cultural dynamics in the corporate world.
Senior Measurement Partner (Branding)
🇦🇪 Dubai, UAE | 🇬🇧 London, UKAt TikTok, my role cuts through the noise of digital advertising, bringing clarity and measurable impact to our clients' campaigns. As a Measurement Partner, I'm at the forefront of demonstrating the real-world effectiveness of TikTok's advertising products. I work hand-in-hand with clients to set up and execute Brand Lift Studies and Full Funnel analyses, turning ad concepts like TopView and TopFeed into powerful narratives that showcase actual business results.
Senior Manager Online Analytics - Loyalty and Retail
🇦🇪 Dubai, UAEAt Alshaya Group, my role centered around leveraging data to enhance the customer experience for our 90+ brands. My primary focus was guiding the online data strategy to improve customer segmentation, targeting, and testing, ensuring a smooth transition during our data platform migration to GCP. A key project I managed was the launch of the AURA loyalty app. My role was to oversee the online data strategy, ensuring we could measure the program's success through advanced analytics.
Digital Analytics Manager - Senior Consultant
🇬🇧 London, UKLeading teams of analysts and analytics engineers, we took on the challenge of overhauling the analytics framework of the Vodafone UK website, liaising with Tealium consultants and our developer teams. Together, we refined data layer specifications and enhanced Tealium’s implementation. This collaboration was pivotal, leading to a tangible 5% uplift in website conversion rates.
Web Analyst - JS Developer, BI Area
🇨🇠Chiasso, SwitzerlandIn my tenure as a Web Analyst at lastminute.com, I was instrumental in implementing analytics and marketing pixels across eight brands within the group, spanning 27 diverse markets. My role was a blend of technical expertise and innovative problem-solving, where I developed JavaScript utilities to integrate with Google Tag Manager and Google Analytics APIs
My latest projects:
ExamBot
2024
Tecnologies Used
BrightLearnAI
2024
Tecnologies Used
You can find here resources relative to the courses I held in Politecnico di Milano.
As the courses were in Italian, all the material is in such language
Programmazione Cross-Platform con tecnologie web
Fondazione Cariplo per Politecnico di Milano, Milano
| Insegnante (giornata Angular) |
| Luigi Russo ([email protected]) |
Materiale Consigliato
Utilizzare al meglio e in diversi contesti Excel
Campus Politecnico Cremona - Via Sesto
| Insegnante |
| Luigi Russo ([email protected]) |
Materiale Presentato al corso
Creazione App Innovative
Campus Politecnico Cremona - Via Sesto
| Insegnante |
| Luigi Russo ([email protected]) |
| Con l'indispensabile aiuto di |
| Edoardo Cappello |
Materiale Presentato al corso
Vedi edizione anno precedente
Creazione App e Relativo Business Model
Luigi Russo ([email protected])
Danilo Miraglia ([email protected])
Con la partecipazione di:
Luca Gastaldi ([email protected])
Antonio Ghezzi ([email protected])
Organizzazione: Luciano Baresi ([email protected])
Materiale Presentato al corso
- Intro al corso, pillole di mobile (L. Russo)
- Business Model Design (A. Ghezzi)
- Strategic Entrepreneurship and Startups (A. Ghezzi)
Approfondimenti
Luigi Russo is...
LEWIS RUSSELLEver since I was a child, I have loved imagining different futures and witnessing historical events. At some point, I began to write down these fantasies under the pseudonym Lewis Russell. I created this alter ego because I like to think that Lewis delves deeper into the more human and classical aspects of knowledge, unlike the scientific Luigi. My latest sci-fi book, "Il Dominio del Cielo: Clotho," was published by Linee Infinite in 2019. You can find more details about my stories, in Italian, on the Lewis Russell Official Website
I'm on a mission of visit the most beautiful places of our planet
In my travels, I love to capture the unique beauties I encounter and the fantastic experiences I witness with my camera.
